Periodontist SEO Case Study: +266% Clicks in 12 Months
By SEO Impact Pros
SEO Impact Pros in Houston (Rice Village) helped Dr. Friedberg achieve a +266% increase in clicks and secure the #3 spot in the local Map Pack. By executing a targeted local SEO strategy, we boosted their organic traffic from 816 to 2,989 clicks within just 12 months.
Key SEO Metrics
Traffic Growth
816 → 2,989 clicks (Jul–Sep 2025 vs 2026)
Average Position
37 → 13
Top Keyword
"dental implants in houston" #5 (+19 positions in 30 days)
Local SEO
Map Pack #3 for "periodontist houston"
Bonus
Earned Google AI Overview Citation
The Situation: Low Visibility in a Competitive Dental Market
Dr. Friedberg’s clinic offers top-tier periodontics, but their website was struggling to stand out in the highly competitive Houston market. Despite having great services, their site was buried on page 3 or 4 for high-value procedures like dental implants, and they were missing out on crucial local foot traffic because they weren’t ranking in the Google Map Pack.
What We Did to Drive +266% Growth
Results: Dominating Search and Map Pack Rankings
| Keyword | Previous Position | Current Position | Growth |
|---|---|---|---|
| dental implants in houston | 24 | 5 | +19 (in 30 days) |
| periodontist houston (Map Pack) | 12 | 3 | +9 positions |
| Average Position (Sitewide) | 37 | 13 | +24 positions |
What’s Next for Dr. Friedberg?
Now that we have solidified top rankings for periodontics and implants, our next phase focuses on expanding their reach into neighboring Houston suburbs. We are also building out content hubs around specific gum disease treatments to capture longer-tail educational search queries and drive even more patient consultations.
"Seeing our clinic pop up in the top 3 on Google Maps has completely changed our monthly patient intake. The jump in dental implant consultations alone has been incredible for our practice."
FAQ
Frequently Asked Questions
We saw a 19-position jump to the #5 spot for “dental implants in houston” in just 30 days after implementing our targeted on-page optimizations.
The massive growth from 816 to 2,989 clicks was primarily driven by securing the #3 spot in the Google Map Pack and improving our overall sitewide average position from 37 to 13.
Earning an AI Overview citation positions the clinic as a highly trusted, authoritative source directly at the top of search results, increasing click-through rates from users looking for quick, reliable dental information.
Yes, we apply these proven local search strategies across various medical and dental specialties to drive local patient acquisition.
Explore More Strategies
Explore more of our strategies or find out how we can help your business grow:
- View our Industry Services: Check out our Dental SEO Services.
- Explore our Local Strategies: Learn more about our Houston SEO Services.
- Partner with Us: Looking for a trusted partner? Contact our Houston SEO company to get started.