Senior Marketing Analyst
Email
info@seoimpactpros.com
Phone
+1-832-962-2367
Website
https://seoimpactpros.com
Experience
5 years
Meet Lily Belknap
Lily handles measurement at SEO Impact Pros. She builds the tracking, pulls the numbers, and tells clients what’s actually working — calls, form fills, and booked jobs, not impressions. When a campaign stalls, she’s the one who finds out why before anyone guesses at a fix. Five years of this means she knows which numbers matter and which ones just look good in a report.
How Lily Works
Track the right thing
Calls, forms, and bookings wired into GA4 and Google Tag Manager before any campaign starts. You can't improve what you never measured.
Separate signal from noise
Traffic spikes don't always mean anything. She looks at which pages and which queries moved, and whether it turned into work.
Find the leak
Ranking but not converting, calls but no bookings, high impressions but no clicks — each one points somewhere different. She finds which one you have.
Report in plain language
Monthly numbers that say what changed and what to do next, not a dashboard export with a green arrow on it.
Why It Matters
You Should Know What You're Getting
Most agencies report on what looks good. Lily reports on what you can bank. See how that plays out on our case studies.
Background
What Lily Handles
Analytics, conversion tracking, and performance reporting for Houston businesses — including the numbers behind every local SEO and Google Ads campaign we run.