Martina handles the technical side at SEO Impact Pros — crawl and index issues, site speed, schema, and the structural problems that keep good content from ranking. She runs the audits that start most client engagements and fixes what they turn up. Most of her work never shows on the page, but you see it in Core Web Vitals and in what Google actually indexes. See the full scope on our technical SEO services.
How Martina Works
Crawl the whole site
Every URL, every redirect, every status code. You can't fix what you haven't seen, and the problems are rarely where clients think they are.
Fix what blocks indexing
Robots directives, canonicals, orphan pages, duplicate URLs. If Google can't reach or read a page, nothing else matters — and Search Console shows exactly where it's stuck.
Speed and stability
Core Web Vitals, image delivery, render-blocking scripts, layout shift. Measured on real field data, not a lab score.
Structured data that validates
Hand-built JSON-LD for every page type, tested before it ships. Broken schema is worse than no schema.
Why This Matters
Rankings Fail on Technical Problems First
Plenty of sites have good content that never ranks because something underneath is broken. Martina finds it. See what that turns into on our case studies.
The ability to craft compelling marketing campaigns drives customer engagement and retention. Familiarity with emerging trends like voice search optimization and AI-driven marketing ensures adaptability in a fast-changing industry.